Color & Bones, Making Shelters Real Homes
The Goal Create a new identity for Collectrium, a digital platform for collection management.
Challenges After finding a look we wanted to go with (colors and feel) the biggest challenge was to find
a design vehicle to connect art and technology. Once this was solved the rest of the material had to follow, from business cards, promo material, newsletter, SEM marketing, website and internal marketing.
Results The result was a new look for Collectrium that both the company and the clients loved.
It was techy without being dry and made the objective of the company clear.
My Part Art directed the whole process - Hands on Design
How it Works
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