The Goal Pure Insurance was looking to find new clients. As the Fireman's Fund was going to close their doors, Pure Insurance saw the perfect opportunity to gain new clientele. We had to move fast.
Challenges Create a eye catching ad campaign and landing page that would catch the attention of those looking for a new insurance company.
Results The results were great, we came up with a campaign titled: Switch or be Switched which was placed in newspapers and magazines. We also designed a unique landing page to explain the benefits of switching to Pure.
My Part Art directed the campaign and assisted on the website.