University of Michigan, School of Public Health
The Goal Create a cross-channel campaign to promote, raise awareness and encourage donations for the University of Michigan School of Public Health.
Challenges After doing some research we found out people did not know what the UM School of Public Health has accomplished or what they do. UMSPH is responsible for Flumist, the Polio Vaccine and conducting groundbreaking research in affected areas. We wanted to help people understand and support all the projects that both students and faculty were working on. We created a campaign titled A World of Good, featuring different people, both faculty and students and the causes they worked for.
Results The campaign included print ads in magazines like the Economist, The Atlantic, and different newspapers, along with digital advertising. The school began receiving more attention which lead to more people interested in participating and donating. The client called it a great success!
My Part Art Direction of the print and digital ads.
Invented Here Campaign
Doing a World of Good Campaign
Social Media Ads